san diego craft beer

Beer & Branding: White Labs Yeast

Beer & Branding: White Labs Yeast

SAN DIEGO, CA

In the world of craft beer, the shelves are becoming increasingly crowded with graphic-novel-esque illustrations, beers meant to portray as wines and any other number of flashy visual approaches. On the other side of the coin exists the far less glamorous portion of craft brewing; in the form hop pellet packets, generic bags of grain and yeast culture test tubes. Today, we're taking a look at that latter, seemingly non-sexy stuff.