brewdog

The Hop Reviews Vol. 08: A Monthly Beer Review

The Hop Reviews Vol. 08: A Monthly Beer Review

CHICAGO, IL

We drink a lot of beer here at The Hop Review. So, we found it only fitting that we share some of our thoughts on said beer, with "The Hop Reviews". We've tasted through the following 14 beers for January and the New Year, and rated them on a scale of 100. Celebrate 2017 by reaching for one of these...

Beer & Branding: BrewDog

Beer & Branding: BrewDog

Ellon, Scotland

Some may know BrewDog as the focus of the popular Esquire Network docu-series where founders Martin Dickie and James Watt travel the world doing extreme collaboration brew outings. Or for their similarly extreme record-breaking brews – highest ABV and most expensive beers in the world. Then again, many likely know them as the fastest growing brewery in the UK. So, it was with these accolades under their belt, that it seemed appropriate that BrewDog refresh it's identity as well. Tackled by an in-house design team, the brewery chose to rework the entire BrewDog brand. And personally, I couldn't be a bigger fan of the outcome.