beer rebrand

Beer & Branding: Bloomington's Upland Refreshes its Look

Beer & Branding: Bloomington's Upland Refreshes its Look

BLOOMINGTON, IN

Earlier this week, popular Midwest-based Upland Brewing Company unveiled a completely refreshed look to their previously tired branding. Gone are the days of the washed out, gradated Bloomington sky peering over those rolling hills. Also nixed is that scrappy looking font combo. And I'm sure I speak for many fans of the brewery when I say "Cheers to that!"