Radler

Brewer Chat: Reviving a Brand, with Rob Sama of Baderbräu

Brewer Chat: Reviving a Brand, with Rob Sama of Baderbräu

LOGAN SQUARE, CHICAGO

There was once a time when Baderbräu (now, that's pronounced 'bay-der-brau') gave the Miller and Budweisers of the world a run for their money on Midwestern store shelves. Since that time, the brand and original brewery has completely fallen into obscurity and, until recently, was just a memory for many a Chicago old-timer.

Rob Sama aims to change all that and bring the city's "Original Craft Beer" back to prominence. We sat down with Rob at Logan Square's Radler to discuss his history with a brand he loves and the tall task of resurrecting a historic label in a market exploding with options.