Missouri beer

Rebranding a Midwest Icon with Boulevard Brewing

Rebranding a Midwest Icon with Boulevard Brewing

KANSAS CITY, MO

Next time you're in your local bottle shop, look down the seemingly endless beer options and see what stands out visually. In an increasingly crowded market, just doing that is becoming ever more difficult. Many breweries are only recently realizing the value of shelf appeal and the impact it has on consumer choice. We sat down with the creative minds behind Boulevard Brewing's recent rebrand, designers Frank Norton & Brett Anderson to discuss just that.