Kansas City

Beer & Branding: Boulevard Brewing Co.

Beer & Branding: Boulevard Brewing Co.

KANSAS CITY, MO

Boulevard Brewing Company announced its new packaging and logo designs back in fall 2015. But have since been rolling out the new packaging designs into other markets, throughout the following year. Austin, Texas design firm, Helms Workshop, was tapped to work with the Boulevard team to strategically refine, redesign and ultimately reignite the brand. And their new aesthetic was rooted int he brand's original ethos and approach.

Rebranding a Midwest Icon with Boulevard Brewing

Rebranding a Midwest Icon with Boulevard Brewing

KANSAS CITY, MO

Next time you're in your local bottle shop, look down the seemingly endless beer options and see what stands out visually. In an increasingly crowded market, just doing that is becoming ever more difficult. Many breweries are only recently realizing the value of shelf appeal and the impact it has on consumer choice. We sat down with the creative minds behind Boulevard Brewing's recent rebrand, designers Frank Norton & Brett Anderson to discuss just that.