The end of the 19th century was a fine time to be a Chicagoan. The first L trains rumbled over downtown's streets and the city welcomed the world to the most influential World's Fair of all time. 1887 also saw the birth of Berghoff Beer, a brand that still sits on Midwestern shelves 126 years later. However, after a century of success, the brand had seen a steady drop in market share, especially since the recent explosion of craft beer.
Change is brewing at Berghoff. Back in June we had the chance to attend the relaunch party for Berghoff Beer and got a few minutes to chat with brothers Ben and Josh Minkoff whose family owns the Berghoff brand and are personally leading the charge to resurrect the brand from obscurity and lift it to the heights Chicago craft beer drinkers expect. A month on and they've hit the ground running. Berghoff's lineup can be found in an increasing number of establishments throughout Chicago and the midwest and the rebirth is well under way.
Our short chat with Ben and Josh wasn't nearly enough to wrap our heads around this immense task so they invited us to their West Town office to discuss what they've been up to, their goals, and how they plan on getting there.