German

Brewer Chat: Reviving a Brand, with Rob Sama of Baderbräu

Brewer Chat: Reviving a Brand, with Rob Sama of Baderbräu

LOGAN SQUARE, CHICAGO

There was once a time when Baderbräu (now, that's pronounced 'bay-der-brau') gave the Miller and Budweisers of the world a run for their money on Midwestern store shelves. Since that time, the brand and original brewery has completely fallen into obscurity and, until recently, was just a memory for many a Chicago old-timer.

Rob Sama aims to change all that and bring the city's "Original Craft Beer" back to prominence. We sat down with Rob at Logan Square's Radler to discuss his history with a brand he loves and the tall task of resurrecting a historic label in a market exploding with options.

Brewery Chat: Minkoff Brothers Revamp Chicago's Famed Berghoff Brewery

Brewery Chat: Minkoff Brothers Revamp Chicago's Famed Berghoff Brewery

CHICAGO, IL

The end of the 19th century was a fine time to be a Chicagoan. The first L trains rumbled over downtown's streets and the city welcomed the world to the most influential World's Fair of all time. 1887 also saw the birth of Berghoff Beer, a brand that still sits on Midwestern shelves 126 years later. However, after a century of success, the brand had seen a steady drop in market share, especially since the recent explosion of craft beer.

Change is brewing at Berghoff. Back in June we had the chance to attend the relaunch party for Berghoff Beer and got a few minutes to chat with brothers Ben and Josh Minkoff whose family owns the Berghoff brand and are personally leading the charge to resurrect the brand from obscurity and lift it to the heights Chicago craft beer drinkers expect.  A month on and they've hit the ground running. Berghoff's lineup can be found in an increasing number of establishments throughout Chicago and the midwest and the rebirth is well under way.

Our short chat with Ben and Josh wasn't nearly enough to wrap our heads around this immense task so they invited us to their West Town office to discuss what they've been up to, their goals, and how they plan on getting there.