Beer geeks know Danish brewer, Mikkeller, for their collaborative spirit. Identity and branding nerds may know Swedish design house, Bedow, for their stripped-down approach. Together, they've combined for a collaboration anyone would want to get their hands on. And in the spirit of Spring, we dip into the archives to take a look at these 2012 limited releases from the two producers.
Their Pale Spring Ale is the first of four seasonal releases for that year. And undoubtedly, it takes a page right out of the minimalist design handbook. Massimo Vignelli would drink this beer, no doubt. Simple line-work illustration and classic sans serif type combine with a brilliant, thoughtful heat sensitive printing technique. Think Coors 'cold activated' indicator, except purposeful and intelligent. When activated by touch, the snowflake motif fades to make way for a sun illustration. That's just damn smart (& this theme carries on throughout the whole seasonal set of bottles). Typophiles will get their fix from the pared down typography – with it's restrained alignment and grid-abiding nature.
A smart, memorable solution from two respected producers. Minimalist, thoughtful, drinkable. How Scandinavian.
OVERALL DESIGN: A
Hats off to Mikkeller for constant innovation, and Bedow for their bold approach.
Images borrowed from Bedow's site.